The Press-Enterprise — Holiday shoppers will spend more time making purchases and investigating products on their smartphones and tablets in 2015 – often doing the latter while they are in a store.
They’ll also spend more of their money online. The National Retail Federation forecasts $105 billion in online sales this season, and an increasing number of those sales will come from consumers using apps on smartphones and tablets.
That will bring both convenience and risks to consumers, who are adapting – cautiously – using apps with features that include geotracking and shopping habit data gathering.
“I don’t use a lot of the direct retailer apps because of the tracking,” said Tony Coulson, Cal State San Bernardino professor of information and decision sciences and director of the school’s Cyber Security Center.
The article was published Nov. 25, 2015.
Read the complete article at “SAFE SHOPPING: Retailer apps are the next wave, but ride with caution.”