CSUSB students claim almost one-third of advertising competition honors

     

Three Cal State San Bernardino students have grabbed gold in a competition that saw scores of aspiring designers from four academic institutions put their best advertising foot forward.

The three gold ADDY award winners from CSUSB, from left, are Eddie Villanueva, Dustin Glauser and Melissa Sala.

The three gold ADDY award winners from CSUSB, from left, are Eddie Villanueva, Dustin Glauser and Melissa Sala.

The Inland Empire 2014 American Advertising Awards gala was held in early March, when a total of 17 CSUSB students walked away with 24 gold, silver and bronze honors out of 76 ADDY awards handed out at the annual event.

CSUSB students Melissa Sala and Eddie Villanueva each took one gold. Sala won for her Sweet Mate Sweetener packaging design and Villanueva won for his “10 Rules for Making Good Design” booklet. Meanwhile, Dustin Glauser piled up two gold and three silver awards for the Kill the Box stationery set and his comic book media kit, both winning in the collateral materials category.

The honors gave Glauser an “overwhelming and humbling sense of accomplishment,” he said.

“At times, I am very self-conscious of the art I create. Winning these awards doesn’t prove that I’m doing it right, but it certainly helps me believe that I’m moving in a good direction,” Glauser said.

During an internship with the CSUSB Santos Manuel Student Union’s marketing department, Glauser was awarded “Best in Show” for the student staff division in the Association of College Unions International “Steal This Idea” 2013 regional competition. The same piece went on to win first place in the 2014 national competition for posters.

Winners of gold ADDY awards automatically advance to the American Advertising Federation district competition and potentially the national competition.

Organized by the AAF, the IE awards event is the first step in a three-tier national competition that recognizes the very best in advertising creativity and excellence.

“This year was the best showing of CSUSB students in ADDY gala history,” said Jacob Poore, CSUSB alumnus and marketing specialist in the creative media department on campus. “Put simply, we did so well because we actually entered a decent amount of work this year.”

Poore and Andrew Oakes, assistant professor of art at CSUSB, as well as other campus administrators and departments offered time and resources to make sure CSUSB students were inspired and well represented.

The CSUSB student gold, silver and bronze winners are listed here with their majors and hometowns.

Gold

  • Melissa Sala, graphic design, San Bernardino
  • Eddie Villanueva, graphic design/marketing, San Bernardino
  • Dustin Glauser (two), graphic design, Beaumont

Silver

  • Joceline Seres, graphic design, Fontana
  • Brandon Dover, graphic design, Apple Valley
  • Jaycie Kim, graphic design, Chino Hills
  • Dustin Glauser (three), graphic design, Beaumont
  • Jose Duenas, graphic design/marketing/communication, Moreno Valley

Bronze

  • Renee Barthelemy (two), graphic design, Rialto
  • Ariana Pickens, graphic design/marketing, Rancho Cucamonga
  • David Garcia, graphic design/studio art, Colton
  • Manuel Carreon III, graphic design, Rancho Cucamonga
  • Jaycie Kim, graphic design, Chino Hills
  • Breanna Quintana, graphic design, Victorville
  • Renae Tate, graphic design/marketing, Chino
  • Ricky Neilsen, graphic design, Ontario
  • Cory DeYonker, graphic arts, Apple Valley
  • Justin Healy, graphic design, Highland
  • Ariel Seymour (two), graphic design, Ridgecrest

In an entirely separate event, Cal State San Bernardino will host this year’s American Advertising Federation, District 15, National Student Advertising Competition on April 8. In the industry, the competition is regarded as the “Super Bowl of advertising.”

For more information about the CSUSB student winners, contact Jacob Poore at CSUSB’s Creative Media Services at (909) 537-3486.

For more information about Cal State San Bernardino, call the Office of Public Affairs at (909) 537-5007 or visit news.csusb.edu.