VentureBeat/GamesBeat — Justin Mauldin, a Cal State San Bernardino graduate and director of marketing communications at NativeX, wrote: “It’s no surprise that the biggest struggle for app developers in 2013 is monetization. The industry evolves year by year, but little has changed since the app stores launched. Apps have flirted with different monetization models (premium, paywall, and subscription) before finally settling on freemium. …
“So, how can freemium games so reliably top the grossing charts? These games bring in revenue through a combination of payments for virtual currency and goods.”
Maudlin received his undergraduate degree in marketing at CSUSB.
The article was published Aug. 14, 2013.
Read the complete article at “Know your audience: 95% are freeloaders.”