CSUSB programs now working with NPR and NBC News radio affiliates


KVCR, KCAA logosCoyote Advertising and Coyote Radio – two programs managed by the academic computing and media department at Cal State San Bernardino – are now working with local radio stations 91.9 KVCR (an NPR affiliate) and KCAA AM 1050 (an NBC News affiliate) to further enhance practical learning opportunities for CSUSB students.

“My Awesome Empire” is a syndicated radio show that highlights business, social and student heroes of the Inland Empire. CSUSB students write, produce, direct, engineer and market airtime for the program, which will air weekly on KVCR, KCAA, Coyote Radio and on KCSB television for Time Warner and Charter Communications cable customers.

One of the rewards of these partnerships is that this program will be available on virtually every form of broadcasting media: FM and AM radio, television and the Internet. KCAA will also provide podcasts of the program online. The first show is scheduled to air on Saturday Dec. 1, at 4 p.m. on KVCR; 5 p.m. on KCAA; 6 p.m. on Coyote Radio; and each Wednesday at 11 a.m. on KCSB TV 3.

The program was developed last summer by CSUSB’s academic computing and media department under the leadership of Michael Ross, assistant vice president of ACM.

“My Awesome Empire” is an upbeat, musically charged public affairs show celebrating the business, healthcare, public servant and student heroes of the San Bernardino, Riverside and Ontario region.

In the program, CSUSB broadcasting consultant and local radio personality Lacey Kendall introduces student-produced interviews of local resident business owners, community program leaders and grade school and college students. The show tells the stories of those working on (and finding) solutions for the Inland Empire.

“These radio partnerships are incredibly important,” Kendall said. “They make it possible for our students to graduate with real experience in writing, interviewing, editing and producing quality programming for respected broadcast outlets. Additionally, I think it’s wonderful that they’ve chosen to tell the stories of those people who make our area great!”

Early guests on the program include Danny Mendoza, founder of Together We Rise;  Terrance Stone of the Young Visionaries Leadership Academy; Leah Post and Brandon Weimer of Brandini Toffee and several kid heroes from the San Bernardino and Fontana unified school districts.

Students in the Coyote Advertising program will be responsible for selling commercial sponsorships on KCAA radio, as well as generating underwriting sponsorships on KVCR.

Jacob Poore, ACM marketing coordinator and president of the Inland Empire American Advertising Federation said, “Hands-on experience like this is invaluable to CSUSB students as they apply the theories from their textbooks and classes to real-world projects. It’s also a terrific way for them to develop professional contacts in the industry and charge their resume.”

Moreover, Kendall and Poore said such partnerships make students more valuable to employers upon graduation.

This marks the first time Cal State San Bernardino’s ACM department has worked with KVCR, Kendall said, while the department and KCAA have worked together on several projects.

In 2008 and 2012, the station used student broadcasters from Coyote Radio to provide live interviews and updates as part of KCAA’s election coverage. The station has engaged many communication students in internships and even hired several through the ACM/Coyote Media Internship program.

KCAA News/Talk is the NBC Radio News flagship station for California. It can be heard on 1050 AM and online.

For more information regarding the academic computing and media department of CSUSB or Coyote Radio, contact Lacey Kendall at Coyote Radio at (909) 537-5772 or kendalll@csusb.edu.

For information regarding Coyote Advertising, contact Jacob Poore at (909) 537-3486.

For more information regarding KVCR, contact Rick Dulock at (909) 384-4348, and for KCAA News Talk, contact Fred Lundgren at (281) 599-9800.