CSUSB student program donates marketing plan to local business


A team of students in the Coyote Advertising Program at Cal State San Bernardino is developing a strategic marketing plan for the Inland Empire firm National Realty Group.

CSUSB_Coyote Advertising-US Bank ad contest winner

From left: Jeffery Parke, general manager KCAL and KOLA FM; Jeff Mass, broker/owner National Realty Group; Michael Diaz, CSUSB student; Johnny Whitworth, CSUSB student,;Jacob Poore, marketing coordinator CSUSB; Nadia Hamdan, CSUSB student; and Angela Diaz, sales manager/vice president, US Bank.

National Realty Group is the winner of a local radio contest sponsored by U.S. Bank, the Coyote Advertising program, and local radio stations 99.9 KOLA FM and 96.7 KCAL FM.

Along with the marketing plan, which is valued at $10,000, the sister radio stations are donating $15,000 worth of air-time to the contest winner.

“We have assembled a blue ribbon team of student interns from the CSUSB College of Business and Public Administration to create the plan,” said Jacob Poore, marketing coordinator for the university’s Academic Computing and Media Department and manager of the CSUSB Coyote Advertising program.

“For our students, this kind of hands-on experience is invaluable,” he said. “I’m grateful to the radio stations and U.S. Bank for inviting us to partner with them on this promotion.”

Student interns include Michael Diaz of Yucca Valley, a CSUSB senior who is taking the leadership role on the project, and juniors Johnny Whitworth of Apple Valley and Nadia Hamdan of Barstow.  All are marketing majors at the campus.

For more information, contact Jacob Poore at jpoore@csusb.edu.