A team of students in the Coyote Advertising Program at Cal State San Bernardino is developing a strategic marketing plan for the Inland Empire firm National Realty Group.
Along with the marketing plan, which is valued at $10,000, the sister radio stations are donating $15,000 worth of air-time to the contest winner.
“We have assembled a blue ribbon team of student interns from the CSUSB College of Business and Public Administration to create the plan,” said Jacob Poore, marketing coordinator for the university’s Academic Computing and Media Department and manager of the CSUSB Coyote Advertising program.
“For our students, this kind of hands-on experience is invaluable,” he said. “I’m grateful to the radio stations and U.S. Bank for inviting us to partner with them on this promotion.”
Student interns include Michael Diaz of Yucca Valley, a CSUSB senior who is taking the leadership role on the project, and juniors Johnny Whitworth of Apple Valley and Nadia Hamdan of Barstow. All are marketing majors at the campus.
For more information, contact Jacob Poore at firstname.lastname@example.org.