COLUMN: Planting the UCLA flag in the IE

     

The Press-Enterprise — It was a secondary consideration when UCLA decided to move its training camp here, true, but those Press-Enterprisefolks showing up at Cal State San Bernardino to watch the football Bruins practice may very well include some recruits. Or potential recruits. Or maybe future recruits.

And in a business where getting your name out there and getting the attention of 16- and 17-year-olds is critical, this amounts to two weeks worth of free advertising for the Bruins in an increasingly talent-rich area, as well as an opportunity for the kids to do some window shopping.

The article was published Aug. 7, 2012.

Read the complete article at “COLUMN: Planting the UCLA flag in the IE.”